My name is Ken Gorin, and I am President and CEO of THE COLLECTION, South Florida’s premiere luxury automotive dealership. Welcome to my blog!

After dedicating my life’s work to this organization, I am pleased to share that THE COLLECTION has developed into one of the nation’s foremost luxury car dealerships.

When I at first joined THE COLLECTION in January of 1995, the organization had five establishments, which included Jaguar, Porsche, Audi, Ferrari and Lotus. From that point forward, we have added Aston Martin, Maserati, Alfa Romeo and McLaren to our offering. Over the year’s we have also been honored with key industry awards including The Porsche Premier Dealer Award, The Pride of Jaguar Award and The Audi Magna Society Dealer Award and more.

Equally important to me is the impact THE COLLECTION has been able to make in our community.  Throughout the years, I have been extremely proud and honored to support the Make-A-Wish Foundation of Southern Florida, serve as a Jackson Memorial Foundation Golden Angel, and most recently, a Baptist Hospital Founder. THE COLLECTION is now synonymous with its charitable endowments to a multitude of causes including Women of Tomorrow, Miami Children’s Museum, The Buoniconti Fund, Best Buddies, the Fisher Island Foundation, Wade’s World Foundation, Boys and Girls Club of Miami-Dade, Honeyshine Foundation, Miami Children’s Chorus, The Beacon Council, Toys for Tots, United Way, and the Boys and Girls Clubs.

For almost 40 years, THE COLLECTION has built its business upon effective, long-term relationships with our customers. When you secure a new or pre-owned vehicle from us, both you and your car are treated with the most extreme care and mindfulness. That is the reason such a large number of our customers come back to THE COLLECTION time and time again.

Regardless of whether you purchase or lease an Audi, Porsche, Ferrari, Maserati, Alfa Romeo, McLaren, Aston Martin, or Jaguar, THE COLLECTION will surpass your desires, making this an extraordinarily satisfying car ownership experience that you will anticipate returning to.

Please check back often for updates to our video gallery.


See you on the road,

Ken Gorin